You Don’t Need Us. Roast Coffee At Home. It is rad.

| November 20, 2008

Caffe Vita Presents: Green Bean Roasting at Home from hebberoy on Vimeo.

This video was inspired by our recent source trip to Ethiopia – where coffee plays a central role in the daily culture of that magnificent land. The smell of coffee roasting permeates the little villages and the large cities – the beans are roasted by hand in almost every household, caramelized over open flames, and prepared in a traditional ceremony that has been practiced for over 1000 years.

We were blown away by the reverence and respect given the bean – and thought we should pay a little homage by attempting to roast a small batch of beans in our own home. The process is relatively simple – requires a good cast-iron or steel pan – and about 15-20 minutes of attention. Vita has put some green beans up on their online store, take this link if you would like to order some and give it a whirl.

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