Vita is a proud partner in the Blue Scholars new project OOF!
The first music video from the new Blue Scholars’ EP OOF! debuts this morning on MTVU and MTVU.com (http://www.mtvu.com/music/video-premiere/blue-scholars_hi-808/)
The video, created for the track Hi-808, received the on air premier video for the day starting at 6AM and will run in heavy rotation throughout the day on MTVU’s broadcast TV channel and will also be featured on the front page of MTVU.com
Blue Scholars partnered with painter, vinyl toy & skate deck artist, Angry Woebots (www.armyofsnipers.com) who crafted a painting to go along with the lsong “HI-808” which will be turned into a limited edition print and t-shirt. The painting was created at the influential Hawaii based surf & skate boutique brand IN4MATION (www.in4mants.com). The cover for OOF! was designed by one of Hawaii’s premier photographers and historian of all things dope, Aaron Yoshino (Honozooloo / 5 to Life – www.honozooloo.com) whose photos have documented Hawaii’s subculture for several years. The video for Hi-808 was handled by The Island’s premiere video production crew, Kai Media, who shot in and around Oahu (edited by Zia Mohajerjasbi). All these groups have come together to create the OOF! project.
The song “HI-808″ documents the differences between the Hawaii Blue Scholars MC Geologic grew up in and the one he would later return to, laid over an 808-drum-dominated masterpiece from Blue Scholars DJ/ Producer Sabzi.
For more info on OOF! go to http://bluescholars.com/blog/releases/oof-ep/