Monthly Archives: November 2009

The Oregonian reports on Caffe Vita’s Barista Training Program for At-Risk Youth.

| November 30, 2009

In coffee-swilling Oregon, barista training helps at-risk young people find jobs, hope
By Larry Bingham, The Oregonian
November 28, 2009, 12:40PM

The pilot program, a collaboration between p:ear and coffee roaster Caffé Vita, aims to give homeless young people the experience they need to find work. At its core, the program is really about hope. In the worst recession in decades, when even college-educated people struggle to find work, it takes hope — and training — for someone with a tarnished back story and a spotty work history to land a job.

Chad Freilino spent eight weeks training five homeless young people how to become baristas as part of a collaborative pilot program between Freilino’s employer, coffee roaster Caffé Vita, and the nonprofit group p:ear. Nic Avery (center) and a young man who goes by “Jukebox” took the classes. In the coffee-swilling Northwest, barista training seemed a natural fit.

Chad Freilino, Caffé Vita’s Portland rep, and p:ear’s Sarah Dougher brainstormed the idea last year. Freilino knew of a similar program at YouthCare’s Orion Center in Seattle. Read the entire article here…

Vita Holiday Blend Has Arrived + Limited Edition Holiday Eco-Tins

| November 27, 2009

HOLIDAY BLEND HAS ARRIVED! Click Here To Order

Every fall our green coffee buyer cups endless coffee samples from around the world looking for a combination of beans to create a nuanced cup that says: HOLIDAY. This year we kept coming back to a handful of South American coffees that were brimming with warm and comforting characteristics.The profile couldn’t be more appropriate for colder weather and holiday cheer. Sweet rich aromas of milk chocolate, caramel and baking spice abound in the blend this year. The cup is perfectly well rounded cup with a medium body and well balanced mild acidity. Expect rich flavors of chocolate, caramel and nougat with hints of warm spice and cigar smoke in the finish. 12 oz bag. $11.00.

This year we worked with artist Robert Mercer to incorporate the drawings he crafted for VITA illustrating “the life of a coffee seed” . There are three different labels showing the journey from young seedling to ripe red coffee cherry.

HOLIDAY ECO-TIN + COFFEE. Click Here To Order

This year we are offering our Holiday Blend in a gorgeous hand silk screened re-usuable Eco Tin. The Tins are filled with 12oz of Holiday Blend, sealed, and ready for purchase. The unique design of the Eco Tin allows the container to remain airtight while a very fancy little valve lets the coffee exhale.. $15.95.