Daily Archives: December 17, 2010

Andy, Ethiopia, and Traceability…Part Four…

| December 17, 2010

Update: This series is comprised of correspondence Caffé Vita’s lead trainer, Andy Kent, is sending back from the field. Andy is in Ethiopia for us working on a project to learn about how coffee gets from the farm to your cup, provide better transparency for this process, and ultimately make sure the final price paid for the coffee is distributed fairly down along the supply chain all the way to the farmer. This is the fourth installment from Andy’s trip…please enjoy (make sure to click “Read More”) and stay tuned for more in the coming weeks…

Spending time on the farm “is” all that its cracked up to be. Watching, learning, and working with coffee farmers is a inspiring way to better understand the importance these men and woman play in our industry.

Just as important, is the way we communicate and build relationships with farmers around the globe. By fostering communication and building relationships, we not only educate ourselves (consumers) of the trials and tribulations of everyday living as a farmer; but we also have the opportunity to help grow better coffee, source better coffee, and create strong bonds between grower and roaster. These strong bonds – these direct relationships – help create transparency through an industry that is forever changing. More importantly (as a consumer), these strong bonds and direct relationships help create high quality coffee by paying the farmer more for their exceptional product. At Caffe Vita, for example, we have built strong Farm Direct relationships with farmers and coops in Sumatra, Guatemala, Brazil, Panama, Ethiopia, and elsewhere. Through these Farm Direct relationships we’re not only be able to source exceptional coffees, but we also have an opportunity to break bread, share stories, and bring farmers to our community in Seattle.


Now that Caffé Vita is back in Ethiopia to help support a new traceability program, we are fortunate enough to be able to start building new relationships with co-ops and farmers in Sidama. Creating new bonds and new stories over shared coffee and the shared sweat of loading bags into trucks.

These bonds and direct relationships need to be forever growing and continuing so our industry can can maintain its positive forward momentum…

Jamaica Blue Mountain available in shops and online next week…pre-order now

| December 17, 2010

On rugged slopes rising over 7000 feet out of the Caribbean, covered in a perpetual shroud of mist, a cherry that ripens at a snail like pace has long been the subject of myth and controversy…

Prized for its mild, balanced, and sweet cup; Jamaica Blue Mountain has long been a renowned and distinct coffee: claimed by many to be the best in the world. Due to the limited production and high demand from Japan, very little of the genuine product reaches the U.S. We are fortunate to have found a barrel of the top grade, imported by our friend Jay. After weeks of developing a roast profile on our vintage 1935 Gothot sample roaster, we have found the sweet spot for this unique island coffee, which is sure to please even the most discerning palate. Full bodied, with low acidity and generous chocolate toned sweetness; this is a round, smooth cup from start to finish. Maybe the smoothest ever.

We will be roasting this coffee on Tuesday, December 21st, and it will be available at all of our Seattle retail locations (Capitol Hill, Fremont, Queen Anne, Seward Park, and Pioneer Square)  for $33 per 1/2 lb. It is also available online right now for pre-order* and shipment on December 22nd.
 
*We cannot guarantee delivery of this coffee by December 25th. If you live in WA or OR, there’s a good chance it will show by the 24th, but again we cannot guarantee this for sure. This isn’t the kind of coffee you’ll want to share with the in-laws anyway. It’ll be best enjoyed during some sweet, slow, downtime between Christmas and New Year’s. That’s our plan for it, anyways…