Announcing Caffe Vita California

| November 10, 2011

Photo by James Chutter

Reposted from Rudys.com:

Rudy’s Barbershop continues to grow its community centric shops by partnering with Seattle based coffee roasting company.

Caffe Vita will open their first California location adjacent to Rudy’s flagship location in Silverlake,  formerly occupied by Uncle Jers ( 4459 Sunset Boulevard.)  Both brands plan to partner on key community initiatives which will allow the 6000 sqft space to become a hub for creative events, artists, and music.

Caffe Vita Coffee Roasting Company was founded in 1995 by Mike McConnell. The company pioneered Farm Direct purchasing by sourcing directly from coffee farmers across the globe, based on quality, stewardship, and sustainability. Recognized as one of the “Top Ten Cups of Coffee in the Country” by GQ Magazine, Caffe Vita has been recognized by New York Times Magazine and countless other esteemed publications.

Rachel Peacock, Store Manager at Rudy’s Barbershop in Ballard: “Like Rudy’s, Caffe Vita has always made it a priority to support the communities where they are located. It was very important for us to work with a company that values that as much as we do. Their commitment to coffee is an obsession and it extends to the entire Caffe Vita experience, which we understand and appreciate.”

Vita has been offering their famous French press coffee complimentary to Rudy’s customers and farmer’s market attendees in Ballard since last month.  They will continue to brew a rotating selection in multiple locations as the relationship grows.

Mike McConnell, owner and founder of Caffe Vita: “The synergies between Rudy’s and Vita are endless, from the shared aesthetic to the connection with community and arts to the bottom line way we conduct business. I knew this would be a great fit!”

Prior to their launch in Silverlake, Caffe Vita and Rudy’s will be co-hosting a community party at Rudy’s Silverlake location that will be open to the entire neighborhood, offering complimentary coffee drinks and including a Q & A session. Please check back for dates.

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