Monthly Archives: July 2014

10 Things We Saw on Day One of CHBP

| July 31, 2014


As the Storyteller for Caffe Vita, I get a chance to do some things that most of my friends consider to be pretty rad.

Whether it’s traveling to surf events with a partner in Los Angeles—which I’ll be doing in a few weeks for A Walk On Water—jetting to New York for the Governor’s Ball—as I did last month—or any of the other hundreds of happenings that Vita participates in, I’m pretty darn lucky.

And my most recent (foggy) memory was this year’s Capitol Hill Block Party, which happened this past weekend.

A three-day music festival that was headlined by such names as Spoon, Chromeo and A$AP Rocky, the party was nonstop for everyone in attendance, with bands jamming on two different stages all weekend long.

And because there was something awesome happening every single second of the 72 hours, I’m giving you 10 things that I saw each day while there. Let’s start with what Friday was like.


10. Lots of Vita Baristas

With three different places to snag coffee and cold brew for the thousands at the festival, we had baristas from our many locations around Seattle pulling shots and making drinks.

Here’s a selfie of Allison and Chelsea, as well as a pic of Chrissy and Maggie while enjoying the amazing weather and great music.


9. The Constant Lovers

The rock band, Constant Lovers, may have played the Neumos stage in the afternoon, but Pearl was able to catch them hanging behind the Main Stage for a few hours, chatting them up and snapping a picture.

If you get a chance to see these guys in action, you won’t regret it, as they don’t hold back in any aspect while performing.


8. Q13 FOX News’ Bill Wixey

As a good friend of Vita’s Rick Friel, we were lucky enough to have Emmy-winning anchor Bill Wixey sporting his Vita snapback all day, hanging out and taking in the good vibes inside our Capitol Hill café and Bean Room.

Based off a few of his tweets, it sounds like he had a great time soaking it all in, too.



After writing a preview for the band ODESZA prior to the event—and listening to their music on repeat—I knew that this was one group I wanted to check out.

They didn’t disappoint.

Playing on the Main Stage in the early evening, the two-man group of Harrison Mills and Clayton Knight brought their smooth sounds and hooks that was a perfect appetizer to the bands that followed them.

I dare you to listen to their music and not nod your head back and forth; you just can’t help but do it.



Typically, when I see someone wearing doctor scrubs, I just assume they can save my life.

But when I saw the three girls of CHILDBIRTH performing on the Vera Stage, the only thing they were saving me from was standing still, as they brought a heavy dosage—no pun intended—of their grungy rock that got the crowd jumping around.


5. Robert DeLong

As the first of three separate, VIP acts that took our Bean Room stage, Robert DeLong brought his electronic beats to set the mood for how the entire day—and festival—was going down.

Tabbed as a “2013 Artist to Watch” by places like MTV, Billboard and Vibe Magazine, DeLong’s sounds proved why, as there wasn’t a single person who was standing still while he performed.

He later closed out the Vera Stage, playing another 45 minute set in the evening.


4. Iska Dhaaf

Just returning to town after an intense tour around the country, Nathan Quiroga and Benjamin Verdoes of the band Iska Dhaaf hopped on our Bean Room stage prior to their set a few hours later on the Vera Stage.

Blending a few of their older songs with some new material, the crowd was feeling it from the very beginning, bobbing their heads and dancing around.


3. Matt and Kim

Of all the cool stuff I did during Block Party, meeting Matt and Kim backstage may have been one of the best experiences.

Not only were both down to earth and mega-rad, but they hit it hard with their set on the Main Stage just a few hours after I got to meet them.

Hell, Vita’s Shawn and Kim even joked about wearing the same type of underwear, so, yeah, they didn’t really have much of a filter when it came to chatting with any of us.


2. Macklemore

Seattle’s favorite son, Macklemore, was backstage to check out his buddy A$AP Ferg, who performed during the afternoon on the main stage.

Not only did I snap a selfie with him—as did most people who got the chance to meet him—but we even saw him fueling up by drinking our coffee before taking a pic with Pearl.


1. Spoon

With all of the different private Bean Room sessions that Caffe Vita had the opportunity to host, the band Spoon’s lead singer Britt Daniel and guitarist Alex Fischel performed a few of the group’s songs during their set.

As if that wasn’t rad enough for the fans who were able to get passes to the VIP show, the entire band headlined the first night of the festival on the main stage, playing a set that lasted just over an hour and sending festivalgoers home with a bang.

Caffe Vita Kicked it At Timber! Music Fesitval

| July 31, 2014


Last weekend, the Caffe Vita crew brought espresso and our signature cold brew to the woods for Timber! Outdoor Music Festival in Carnation, WA.

Just 500 feet across the Shaky Foot Bridge, the Vita cart was providing thousands of families and music lovers with their caffeine fix for four days of camping in the Valley, kayaking on the Snoqualmie and Tolt Rivers and of course, amazing sets by Damien Jurado, Charles Bradley, J. Mascis and more.


Charles Bradley sported his Caffe Vita shirt on the ferry to Canada a few days after Timber! Festival.


The Physics came by to get some Vita gear.

Timber! Fest was created in 2013 by festival organizers, Kevin Sur, Chad Clibborn and Phil O’Sullivan, who also curate Doe Bay Fest on Orcas Island each August. Caffe Vita’s Training Supervisor Ross Beamish sat down with Chad and Phil to talk about their inspiration for creating a family-friendly weekend.


Vita’s Ross and Beth with one of Timber! Fesitval’s organizer Phil O’Sullivan.

“We had this idea to make Timber! like a summer camp because there are so many music festivals today and we wanted to make this unique. We asked ourselves, how does Timber! pop off the page from all of the other music festivals? And its not just about the music, its about the entire experience” said Chad.

When asked what he was looking forward to most about this year’s festival, Phil said “we are just really excited to deliver even more of the Timber! experience by getting people in the water with our partner REI, and out in the woods on hikes by Carter Subaru.”


Tiff gets comfy in REI’s tent while taking a selfie.

Our Vita crew’s most memorable moments of Timber! include: listening to the guitarist from Hobosexual play the National Anthem on the footbridge while his notes echoed down both rivers; Damien Jurado’s campfire set just before midnight on Friday; an amazing show by Seattle-favorites, The Physics; and Charles Bradley’s dance party on Saturday night.

You can catch Vita next week at Doe Bay and stay tuned for more interviews and pictures from our summer events!


The Vita crew repping their swag during the festival.


What We’re Diggin’ on July 29th

| July 29, 2014


After a weekend full of memories from Capitol Hill Block Party, who’s ready for some coffee to help them recover?

We can say that we definitely all are.

Packed with running around to catch shows, meet and greet the bands who played private performances in our Bean Room and trying to still have as much fun as possible, we’re ready for a long nap.

Fortunately—or unfortunately if you like to sleep—there are still plenty of things that are going on with us, which is why we’re sharing a few of the things that we’re diggin’ on.


Bob PrinceBrand Champion/Sales Leader: “I’m diggin’ outdoor eating and drinking! Ray’s back porch on Shilshole Bay, Bar Del Corso’s hidden patio in Beacon Hill. People watching at Tulio on 5th Ave. Going to Hitchcock Deli #2 in Georgetown, Rione XIII on Capitol Hill, Mistral Kitchen on Westlake and Le Pichet in Pike Place.”

Beth O’Brien, PR Coordinator: “I’ve been digging this beautiful weather and can’t wait to go hike Rattlesnake Ledge this weekend!”

Ross Beamish, Head Trainer: “I’m diggin’ on bringing Farm Direct coffees to my hometown Farmers Market! The Elma Farmer’s Market will carry Caffe Vita coffees starting next week. Elma has needed a place to shop for local goods and produce for years now, and Scott and Ryan Phillipi have answered the call.”

Hyp Poster 2

Skyler Locatelli, Sales Rep: “I’m diggin’ the lineup announcement for the second annual Hypnotikon: Seattle Psych Fest, that I co-founded/curated, happening November 14th and 15th at the Triple Door.”

Sarah Ilgenfritz, HR Coordinator: “I’m totally diggin’ this killer weather and figuring out where to snag a Six Strawberries popsicle to cool off. Follow them on Facebook to see where to grab a Caffe Vita popsicle from their mobile cart! Yum!”

Nick Dimengo, Storyteller: “I’m diggin’ on festival season. We’ve got a ton of events coming up that have me stoked to go to for Vita. Nothing like kickin’ it with some great folks.”

Something you need this week: Pulcinella Snapback—There’s nothing better to help shelter you from the sun than a hat, and this is a perfect option. (Buy Here)


Vita Enjoyed the 5th Annual Feast on the Farm

| July 29, 2014


Celebrating its fifth annual Feast on the Farm, Stewardship Partners, Salmon-Safe and Oxbow Farm welcomed hundreds to their beautiful plantation in Carnation, Wa. last Thursday.

With hundreds of guests surviving the elements—as it rained all day before clearing up for a nice, cool evening—visitors were treated to a phenomenal dinner setting beneath tents, with locally-grown food prepared by some of Seattle’s top chefs.


The dinner included items such as fresh salad, wood-grilled chicken and a delightful dessert that most everyone enjoyed with Caffe Vita coffee, while listening to a private performance by Seattle-based musician Star Anna, who was later accompanied by Mike McCready of Pearl Jam.

Feast on the Farm also included a live auction, with guests bidding on things like sports and entertainment packages, weekend getaways and several personal experiences, like the opportunity to roast an individual label of Caffe Vita coffee.


Once the auction was complete, guests kept mingling amongst one another, sipping Vita coffee and posing for several photos with one another—as well as the majestic site of the farmland.

When all was said and done, the event raised nearly $75,000 for Stewardship Partners’ mission of supporting, educating and promoting awareness of local habitats that actively participate in environmental stewardship.

For those interested in getting involved with Stewardship Partners, more info can be seen on their website.