Daily Archives: August 19, 2014

What We’re Diggin’ on August 19th

| August 19, 2014


It’s the time of year when kids start thinking about going back to school and the weather starts to get a little bit cooler.

A comfortable t-shirt, some jeans and a warm cup of coffee for the morning, and a sweatshirt to cover up once the sun goes down, the steamy days we enjoyed these past few months are hopefully behind us.

And while we’re still itching for a few more beach days, there are plenty of other things that are keeping us busy besides just sweating it out in the sun—and these are just a few of them in this week’s What We’re Diggin’.


Nick Dimengo, Content Creator: “I’m diggin’ on my first time in L.A. with Shawn Jennings last week. What an incredible place, where ambitious people flood the streets like Sour Patch Kids do my kitchen cabinet. Had an amazing time meeting the Vita team down there, seeing the smiles on everyone’s face at A Walk on Water’s event and sprinting to catch our flight back to Seattle.”

Erin Bednarz, Customer Service: “I’m diggin’ my visit to one of our wholesale customers, Restaurant Zoe, for their awesome end-of-summer atmosphere and killer salmon tar tare! I’m also really excited to head down to Portland with my mom this weekend and say what’s up to our Alberta and Third Avenue crew.”

Pearl Nelson, Sales: “I’m diggin’ on Witness bar on Broadway in Capitol Hill!”

Sarah Lane, Marketing Intern: “I’m diggin’ that I’m all done with my summer quarter! And I’m pumped to go to the Seahawks preseason game this Friday!”


Rick Friel, Grocery Field Rep: “I’m diggin’ our continued partnership with the good people at Beacon Food Forest. They’re really making a big difference in this world, and I’m so happy that I can represent Caffe’ Vita each time I bring them a few boxes of our organic coffee. Believe me, they appreciate it. I’m also diggin’ on training our new delivery driver, Joe Kirk. He’s a real nice guy and I think he’ll make a great addition to the Vita family. It’s nice passing down what I’ve learned.”

Alicia BasingerManager, Fremont: “I’m diggin’ iced lattes, polydactyl kittens, Pilates and making pottery this week.”

Ross Beamish, Head Trainer: “I’m diggin’ on working with the staff at The Goodland Hotel in Goleta this week. I’m also happy to have sat down at Industrial Eats for dinner last night. Their seasonal, locally focused menu of pizzas and “not pizzas” always blows me away.”

Allison Hardy, Manager, Phinney Ridge: “I’m diggin’ dancer Leah Jones, who just so happens to be a regular at the Phinney Ridge cafe. Check out this new Gran Rapids music video she dances in below, where there’s a Vita hat toss in slow motion at the 2:23 mark. Love it!”

Something you need this week: Alpen White & Black Baseball Tee—Like Shawn and Pearl, it’s always a style home run when wearing this. (Buy Here)


My First Time: BLVD 16 at Hotel Palomar

| August 19, 2014


It may have been the glam of Los Angeles or the ideal location on Wilshire Boulevard, but something about BLVD 16 was just right.

Located in Hotel Palomar—a Kimpton property—BLVD 16 certainly has all of the bells and whistles that a first-time visitor to the city would expect, but the service, prices and, most importantly, the cuisine is what separates it from other trendy places in the area.

Rather than trying to keep up with the Jones’, BLVD 16 holds true to itself in serving what they describe as, “farm-to-fabulous” food, offering a bevy of options in a perfectly designed setting.

Not over-the-top fancy or too dim, BLVD 16 hits on every level, with menu prices that are affordable for a table of two or a large party.


Since they serve Caffe Vita, I wanted to check this place out—and it surpassed all of my expectations.

Making a stop in for brunch this past Sunday, I was immediately overwhelmed by the depth of the menu, with selections for those who like their first meal of the day either light, hearty or sweet.


As a vegetarian, my eyes—and stomach—got big for the Egg White Scramble, which consisted of roasted tomato, spinach and mushrooms, which joined a cup of Vita coffee to help pick me up.

At the first bite, I knew I made the right choice, as the flavor hit about every taste bud in my mouth. The eggs were cooked perfectly and the fresh veggies complemented them just right.


Shawn Jennings—Vita’s Digital Media Manager— and I were so focused on our food that any form of conversation was limited, with Shawn ordering the Acai and Tropical Fruit Bowl.

Scarfing down our plates in a matter of minutes, we eventually talked about how impressed we both were with both the city of L.A. and the friendliness of everyone at BLVD 16.

After overhearing our conversation about surfing after breakfast, our server gave his suggestions as to where the best spots to go are—and pleaded to try and come with us following his shift.

Just as we were set to pay and say thanks to everyone we met, a surprise dessert came out to us, on the house!


Serving a German Chocolate Cake to two guys is never a bad idea—even if it is just after breakfast—as the dessert was gone in minutes.

Making our way out of the hotel, both Shawn and I were thoroughly impressed with our experience, agreeing that we’d have to come back during our next visit to the city.

BLVD 16 might not have the star-studded appeal that other restaurants in the city have, but if you’re looking for a place where you can get great food, drinks, service and actually hold down a conversation, BLVD 16 is one of the best spots in town.


A Chat With Doe Bay Owner, Joe Brotherton

| August 19, 2014


If there’s one thing that everyone should aspire to do, it’s own a place as gorgeous and relaxing as Doe Bay on Orcas Island.

And while that may not have been something that Joe Brotherton had on his bucket list years ago, it actually happened for him, as Brotherton came in and helped rebuild the island camping site to what it is today.

One of the many things that helped revive the resort was the Doe Bay Fest, which just completed its seventh annual music event this month.

Bringing together bands and music lovers to the greatest of the great Northwest, Caffe Vita had the opportunity to serve coffee and sponsor the festival, interacting with a number of fans and different musicians.

We also got the chance to sit down with Joe Brotherton himself to get a little background on the event and see some of the other projects he has his eyes on to host at Doe Bay.

How did an attorney and CPA in training come up with the idea for Doe Bay Fest?

“I was a musician as a kid, playing in rock bands from age 11 to about 17, and then started playing jazz after that. I’m a real estate guy, so, as far as buying Doe Bay, it was kind of a hobby project for me and I had the good fortune of making enough money doing other stuff that I was able to do this. In terms of doing the festival, I just tried tying the music in with the scene. The idea literally started around the dinner table with my five kids, with all of us tossing around the thought of doing a music festival, and one thing just led to the other.”

What’s your favorite thing about Doe Bay Fest weekend?

“The biggest surprise to me is just how fast Doe Bay became the coolest place to play, from the musicians point of view. We actually turn bands down now, that we would have begged for six years ago. In terms of good things from Doe Bay Fest, I mean, I’ve made 20 new memories from this weekend. We’ve had a lot of fun.

You know, the secret shows that we used to do that, well, aren’t so secret anymore, we used to hand out like 20 little tickets, but all of the kids who were handing them out kept telling me that everyone they tried giving them to already knew about it, so we knew that this wasn’t quite a secret show any longer. The plan for the first one was supposed to hike through the woods with some guys and have a small gathering, but instead of being 40 people, it was like 300.”


Is there anything that is at Doe Bay that is really significant?

“So there’s a lion statue down by the bay that has been here for as long as I can remember. Right after I first bought Doe Bay, all of a sudden it was gone. It was just a concrete block there for a long time. A few years later in our newsletter that we used to do, I put a fake ad in there that read something like, “Lost Cat,” and I put some pictures of the old lion from various people in there. Anyway, a family who comes and stays every year as like a family retreat, I get a call that said an artist was going to come and install our new lion, and that the Holt family had paid a very well known sculpture named Tomas Vrba to come and do it. They actually bought us that lion and now all the kids hang and sit on it. It’s a huge part of Doe Bay, and is one of the coolest things.”

What other events do you host on Doe Bay?

“We have music year-round now, because there’s music at the café each week. And then we do a yoga studio show, too. We also do a little bit of theater stuff, like Shakespeare last week. And then Write Doe Bay has sort of just taken off, which is becoming a bigger and bigger deal. And that’s a good one, because the quality of authors we’re getting is really good. This year we have had a load of weddings, with every weekend in July being a wedding. It’s been a good challenge for our staff with everything going on.”

How did you get connected with Caffe Vita?

“The vibe has just been really good with Caffe Vita. My buddy Pearl Nelson—who works at Vita—kept emailing me about it. Vita has just been really low key and everyone loves the coffee, always suggesting to go there when in Seattle.”