Category Archives: alberta

In Portland with Grand Central Bakery!

| May 30, 2013

These photographs are from our gathering at the Alberta (PDX) roasterie today with some of the Grand Central Bakery’s Portland staff.  It was a blast, and a really cool opportunity for the bakery crew to see where the coffee they serve is roasted and meet the people that make it happen!  We’d like to express our gratitude to GCB and their staff for serving Vita!


Bob speaking about some of our farm direct relationships to GCB’s baristas and managers.


Matt Mathis with some of our super star Grand Central friends.

The Seattle-Vita contingency (Rick, Katy, and Bob) with Alayna.

Last Thursday in PDX!

| May 30, 2013











Photo from

If you are looking for all sorts of information regarding this event, Friends of Last Thursday is an excellent resource.  You can also follow them on Facebook and Twitter!

“Last Thursday is a community grown event, free to all artists and art vendors, musiciansperformers & visitors, located in the Alberta district of Portland, OR.”  -FOLT

Be sure to stop in for a cup of coffee at our Caffe Vita on 2909 Northeast Alberta Street while enjoying all the festivities!

Cupping at Caffe Vita Alberta!

| May 24, 2013

This is a shot of a cupping at the Alberta roasterie.  Left to Right is Matt (trainer), Allie (manager) and Frank (barista).

Vita Alberta Cupping

“Coffee Cupping” is the practice of observing the tastes and aromas of brewed coffee.  It is a professional practice but can be done informally by anyone or by professionals known as “Master Tasters”. A standard coffee cupping procedure involves deeply sniffing the coffee, then loudly slurping the coffee so it spreads to the back of the tongue. The coffee taster attempts to measure aspects of the coffee’s taste, specifically the body (the texture or mouthfeel, such as oiliness), sweetness (the perceived sweetness at the sides of the tongue), acidity (a sharp and tangy feeling at the tip of the tongue, like when biting into an orange), flavor (the characters in the cup), and aftertaste. Since coffee beans embody telltale flavours from the region where they were grown, cuppers may attempt to identify the coffee’s origin.  Cupping is a very important part of the process, and most of all… FUN!