Category Archives: kopi luwak

Coffee Superstar Gives Demo.

| September 23, 2008

siphon coffee demo @ coffeefest from hebberoy on Vimeo.

Jay Egami made international news when the NY Times inked a feature about the $20,000 siphon bar he installed in San Francisco at Blue Bottle’s newest cafe – we have been lucky enough to know Jay for years – and he has consistently been charming us with his eccentric imports from the East (not to mention his tales of lifting iron with Barry Bonds) – this year he joined Vita at Coffee Fest and Jay and Heather showed thousands of coffee fanatics how the vacuum siphon technology makes some of the best, cleanest flavored, and most nuanced coffee around…

In the coming week we will begin selling home versions of the famous siphon machine online at the Vita store… stay tuned.

More on Vita’s Kopi Luwak coffee

| June 17, 2008


This Indonesian civet, called a luwak, has a curious diet that includes eating ripe coffee cherries. Once these cherries go through its digestive system, they are harvested and washed, and then the beans are roasted.

This rare coffee is the most expensive coffee in the world.

Vita sourced some of this coffee as part of our Farm Direct coffee program and held a cupping last night for wholesale customers and other friends.

Michael Hebberoy went on The Bob Rivers Show while the crew did an on-air tasting. Click here to listen.

photos of the event taken by traca savadogo

More Kopi Luwak coffee

| June 17, 2008


To the left is a luwak, an Indonesian civet that loves ripe coffee cherries. After the cherries go through the luwak’s digestive system, they’re harvested and washed, and the beans are roasted.

These extremely expensive beans are rare…

Vita sourced some Kopi Luwak coffee beans and held a cupping last night for wholesale customers and other friends.

Vita roaster Mason Sager and Michael Hebberoy went on KOMO Radio to talk about Vita Farm Direct coffee and the Kopi Luwak coffee. Hebb also went on The Bob Rivers Show this morning, where the crew did an on-air tasting.

Kopi Luwak coffee

| June 16, 2008

Vita’s having a cupping tonight of the rare Kopi Luwak, the infamous by-product of the large Indonesian weasel, called a luwak. It likes to eat coffee beans when they’re ripe and juicy. After the beans are digested, they are harvested and roasted. Tonight at 6pm we’re having an invite-only cupping (complete with a Theo Chocolate tasting) at the Capitol Hill roasteria for our customers and friends.

Vita roaster Mason Sager and Bob Prince stopped by the KOMO News Radio studio this morning at 7:15 to cup the coffee, which is from East Java.