Category Archives: Press Update

Public Brewing School joins Weezer on the High Seas!

| February 18, 2014

There are a lot of white Mitsubishi vans in the Port of Nassau, Bahamas. After losing our first shipment of coffee in an ice storm that crippled the Southeast, finding the right delivery van was the only hope of getting coffee onboard the 2014 Weezer Cruise. When the driver, Keith finally pulled up we had only moments to spare. We rushed the goods back through customs and hopped the last ferry to an island in the sun where Weezer and Cat Power put on the show of a lifetime.  

Later, we spent some time tasting and discussing different regional coffees with the band and hundreds of their fans.  After tasting these five beautiful Farm Direct coffees, Brian Bell of Weezer surprised the group with a coffee selection of his own.  As fans tasted, they quickly realized that it was the coffee from the gas station style machine on the ships main deck.  Seeing an astonished face or two, Brian and I realized that our job was done; we’d introduced the beauty of directly traded and perfectly roasted coffee to a boatload of new fans.

Caffe Vita Public Brewing School with Brian Bell from Weezer and our own Ross Beamish

Brian Bell and Ross Beamish on The Weezer Cruise

Cat Power rocking her set in the Bahamas

Performance by Caveman

Ross Beamish and Brian Bell – Public Brewing School

Ross Beamish and Brian Bell – Public Brewing School

Public Brewing School hosted by Ross Beamish from Caffe Vita

Toro Y Moi Weezer Cruise set

Caffe Vita’s view from Backstage in the Bahamas

Caffe Vita x Weezer



Congo Coffee & Cream Bar

| February 18, 2014

Caffe Vita has partnered with Theo Chocolates, creating the Congo Coffee and Cream bar, sourced from coffee and cocoa in partnership with the Eastern Congo Initiative.  A portion of the sales from this bar goes into supporting Congolese farmers, their families and community. Only available at Theo Retail and Caffe Vita Locations.


Sumatra Earthquake Relief Fund Update

| August 2, 2013

Thank you to all our customers and friends for the overwhelming amount of support and donations made to the Sumatra Earthquake Relief Fund. In the month of July, we have received several thousand dollars in donations from all 11 of our cafes and online customers.  We will continue to collect cash donations through the end of August and will do a donation match.  Please also consider buying a 12oz bag of the Sumatra Gayo River whole bean coffee, a portion of each sale will be donated.  100% of donations go directly into the Sumatra Earthquake Relief Fund!  We sent the first money transfer to the Farmers in Sumatra we have been working with since 1997 and they were overjoyed with the support from all of you:

“Dear Caffe Vita,

Got informed today from Ina and Pak Irham, thank you so much for your donation, transfer was received.  Accordingly, PT.IKA (Irham) will submit directly to our farmers in the damaged quake’s area.

This will be helpful for the farmer’s casualties and for their mental and life recovery.

Terimakasih banyak…Have good days.

Best Regards,


If you would like to make a donation, please visit our donation page!