Category Archives: press

Greetings from Silverlake

| February 22, 2013

From LA Weekly:

Those who have lived in L.A. for some time may recall that Caffé Vita takes over a space once occupied by a great gift shop named Uncle Jer’s. Not that you would ever know this was once a retail store full of nifty knickknacks, fun toys and wonderful greeting cards: The space has opened up and looks bigger now than it did then, with plenty of laptop-friendly tables on the main floor and in an area upstairs. A La Marzocco espresso machine greets you when you enter, Clever drippers for brewed coffee line the counter and the shop’s excellent cold-brew is made using the Japanese-style slow drippers you’ll see standing tall behind the bar.

We’re open Monday through Friday from 6AM-10PM and Saturday through Sunday from 8AM-9PM at 4459 W Sunset Boulevard. Join us.

Our Silverlake Pop-Up is Open at Rudy’s Barbershop!

| November 26, 2012

Greetings from LA! Today marks the opening of our pop-up shop inside of Rudy’s Barbershop Silverlake. We’ll be serving up coffee and selling holiday blend now through December 31st. 100% of profits will go directly to CoachArt, a Los Angeles-based nonprofit organization that promotes the art of improving lives by matching volunteer coaches in the arts and athletics with children affected by chronic and life-threatening illnesses.

The pop-up will be open Monday-Saturday from 9AM-4PM and Sunday from 11AM-4PM. We’re excited to open our first permanent cafe in Los Angeles right next door to Rudy’s Silverlake in January. Until then, stop by for a buzz and support a great organization!

To learn more about CoachArt, go here

Vita Pops Up in LA to Support CoachArt

| November 23, 2012
Photo by kmoney

We’re excited to announce the opening of our LA pop-up shop on Monday, November 26th inside of Rudy’s Barbershop at 4451 West Sunset Boulevard. 100% of profits from all coffee drinks will be donated directly to CoachArt, a Los Angeles-based nonprofit organization that promotes the art of improving lives by matching volunteer coaches in the arts and athletics with children affected by chronic and life-threatening illnesses.

For more than a decade, CoachArt has provided chronically ill children and their families in the greater Los Angeles, Orange County, and San Francisco Bay areas with “permission to play.” Currently, CoachArt works with over 500 volunteer coaches and 90 arts and athletics associations to serve nearly 2,000 students annually.

The pop-up shop will be open Monday-Saturday from 9AM-4PM and Sunday from 11AM-4PM. We’ll be featuring French press samples of our 2012 Holiday Blend as well as 12oz bags for purchase.

To learn more about CoachArt, go here

Vita in SAVEUR Magazine

| November 8, 2012

Vita was featured in a round up of Northwest coffee landmarks in SAVEUR Magazine, along with Drew’s own story of growing up immersed in Seattle coffee culture in the 80′s:

In 1983 my two mothers, Meredith and Elyse, bought an espresso cart, parked it along Alki Beach in West Seattle, and unknowingly positioned themselves among a handful of coffee pioneers in the Northwest. A year later, I came along. I have spent my life surrounded by coffee.

To read the full story, go here.

Vita at the World Siphon Championship

| September 26, 2012

Our very own Kelse Kwaiser is currently in Japan preparing to compete in the World Siphon Championship! The competition begins Friday, when Kelse will be evaluated in a variety of sensory and technical categories.

We’ll keep you posted as the event draws near. Good luck, Kelse!

To read more about siphon coffee and the championship, visit here.

Vita On Zagat

| September 19, 2012

Caffe Vita LES was featured in Zagat’s Guide to New Coffee Shops in NYC:

The site roasts their product right on the Lower East side using an early 1900s hand roaster. They then pump your shot (or double shot, or triple shot) out of a 1970s La Marzocco machine. This is the Seattle-based company’s first New York location and the only one to partner with Chef Pichet Ong.

To read the rest of the Buzz Report, go here.

Vita & Via Tribunali on The New Potato

| August 27, 2012

Recently, Mike McConnell chatted with Danielle and Laura Kosann of The New Potato about Caffe Vita on the Lower East Side:

Caffe Vita roasts all of our coffee on vintage German made coffee roasters. We roast daily in our Ludlow St. cafe using an antique cast iron Gothot roaster from the early 1900s. We are the first and only wholesale coffee roaster to roast on-site in Manhattan.

To read more about Vita’s history and view Via Tribunali’s recipe for authentic Margherita Pizza, head over to The New Potato.

Eatocracy: Ross on Cold Brew

| June 25, 2012
Ross demonstrates hot brewing techniques at Public Brewing School.

Vita’s own lead trainer and barista extraordinaire Ross Beamish was recently featured on CNN’s Eatocracy with 5 tips for perfect cold brew:

Five Ways to Enjoy Cold-Brew Coffee

1. Order a cup of cold brew from a coffee shop that makes it 

This really is the best introduction, and the most consistent way to try different blends and coffee origins. Cold brew is made in a high volume, multi-filtered basin, usually one trademarked by the Toddy company (you will hear cold brew sometimes referred to as a “Toddy”). 

A large quantity of medium blend, coarsely ground coffee (5-10 lbs) sits in cold, filtered water and brews from 12-24 hours depending on a variety of factors and variables all carefully calculated by coffee company nerds in quest for the perfect product. 

Because of the nature of cold extraction, the absence of heat brings out specific flavors in coffee beans characteristic to their origin in exciting ways. Some single-origin coffees make for a tasty and interesting cold brew. As with hot coffee, people develop their favorite cold-brew origins. 

2. Try a Kyoto-style cold-brew drip 

This is another cold-brew method, only more specialized (OK, way more specialized). Kyoto-style coffee is produced out of a Japanese crafted “Oji” machine, an impressively eye-catching contraption that looks like something Kevin Costner would have searched out in “Waterworld.” 

It’s tall, fragile, made of glass bulbs, brass, nylon netting and stained oak. The Oji brews a 6-cup batch (1500 cc) of cold-brew coffee, literally drip by drip – 48 drips a minute – to ensure the right time to volume, about seven hours.
Because of the extremely high caffeine content and size of the batches, Kyoto is served in four-ounce servings over ice. This method produces a light body and a deep sweetness that’s always highlighted when brewing cold. First timers are always surprised by the smoky or cask flavor, often comparing the brew to flavors of a scotch or whiskey. 

3. Make cold brew at home using a French press 

Start with a clean, dry French press (6 cup or larger) and add one half pound of coarsely ground coffee. (Conveniently, a French press grind works optimally.) Add 5 cups of cold, filtered water and stir gently. Cover the top of the press with a towel or plastic wrap and let it sit (brew) for 8 hours. 

After the brew time has completed, plunge the French press as normal. You’ll want to select a vessel to decant the coffee into, a mason jar with a lid works well. Pour the brewed coffee through a mesh strainer into the container and store in the fridge, the brew will keep well for up to a week. 

To serve, dilute two parts cold filtered water to one part cold brew and serve on ice. You can dilute the cold brew with milk for a creamier product. 

4. Now that you have cold brew in your fridge, make a cold-brew cocktail 

Via this recipe adapted from The PDT Cocktail Book: 

Jack Black 

1.5 oz cognac (Recommended brand: Pierre Ferrand Ambre)
.5 oz Kirschwasser (Recommended brand: Clear Creek)
.5 oz coffee concentrate
.25 oz simple syrup
Shake with ice and strain into a chilled coupe. Garnish with three cherries on a pick. 

5. Try making quick and easy coffee ice-cubes 

If you’re in a crunch for time, you can still give your iced coffee a boost with coffee ice cubes. Start by brewing coffee at home and placing it in the fridge to chill. Remove half of the batch and pour it into ice cube trays. Leave the second half in the fridge and once the coffee cubes are frozen, simply combine the two. Typical ice cubes dilute the coffee’s flavor as they melt, but this quick fix ensures pure iced coffee that boasts fuller flavor all summer long.

Read more here.