Category Archives: rare coffee

More on Vita’s Kopi Luwak coffee

| June 17, 2008


This Indonesian civet, called a luwak, has a curious diet that includes eating ripe coffee cherries. Once these cherries go through its digestive system, they are harvested and washed, and then the beans are roasted.

This rare coffee is the most expensive coffee in the world.

Vita sourced some of this coffee as part of our Farm Direct coffee program and held a cupping last night for wholesale customers and other friends.

Michael Hebberoy went on The Bob Rivers Show while the crew did an on-air tasting. Click here to listen.

photos of the event taken by traca savadogo

More Kopi Luwak coffee

| June 17, 2008


To the left is a luwak, an Indonesian civet that loves ripe coffee cherries. After the cherries go through the luwak’s digestive system, they’re harvested and washed, and the beans are roasted.

These extremely expensive beans are rare…

Vita sourced some Kopi Luwak coffee beans and held a cupping last night for wholesale customers and other friends.

Vita roaster Mason Sager and Michael Hebberoy went on KOMO Radio to talk about Vita Farm Direct coffee and the Kopi Luwak coffee. Hebb also went on The Bob Rivers Show this morning, where the crew did an on-air tasting.