There are a lot of white Mitsubishi vans in the Port of Nassau, Bahamas. After losing our first shipment of coffee in an ice storm that crippled the Southeast, finding the right delivery van was the only hope of getting coffee onboard the 2014 Weezer Cruise. When the driver, Keith finally pulled up we had only moments to spare. We rushed the goods back through customs and hopped the last ferry to an island in the sun where Weezer and Cat Power put on the show of a lifetime.
Later, we spent some time tasting and discussing different regional coffees with the band and hundreds of their fans. After tasting these five beautiful Farm Direct coffees, Brian Bell of Weezer surprised the group with a coffee selection of his own. As fans tasted, they quickly realized that it was the coffee from the gas station style machine on the ships main deck. Seeing an astonished face or two, Brian and I realized that our job was done; we’d introduced the beauty of directly traded and perfectly roasted coffee to a boatload of new fans.