The Service Board’s Intern Learns About Vita

| August 12, 2014

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We’re always excited to work with The Service Board on a number of different projects, but, this summer, Caffe Vita has the opportunity to steal some of their interns and show them the inside scoop on what happens at Vita.

With interns Muna and John visiting our office once per week over a five-week period, they learned how to brew their own coffee in our Loft, and Muna wanted to share her experience.

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My second day at Caffe Vita was more hands on than the first! I was very excited about making my own cup of coffee. We learned about how cappuccinos are made, how latte art is done, and how the ingredient ratio (milk, coffee, syrup) affects the way the drink taste and feels.

With Caffe Vita, I am quickly learning that they are extremely involved in every process and aspect of the coffee experience. Last week I learned about how the coffee was grown, the treatment of the farmers, and how each bean has a different taste. This week I learned more about brewing coffee, and how Caffe Vita is very detailed orientated when it comes to actually preparing the coffee for the customer.

I believe that Caffe Vita is a superior product because of the way the company tries it’s hardest to supply the customer with just what they needs. From the selections of coffees to choose from, the multiple methods the coffee is brewed, and its emphasis on sustainable farming, Caffe Vita is keeping everyone satisfied while still selling affordable good tasting coffee.

Today, I was really surprised by how much I liked the drink I brewed. I don’t believe I have ever had a cappuccino before, let alone an unsweetened one. I liked the way it foamed at the top, and it was nice knowing that I had created it (with help of Elena of course). Knowing the details that go into making a simple cup of coffee has given me more appreciation for the product, and for the craft itself.

A Brief History on our Probat GG45 Roaster

| August 8, 2014

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As we pointed out a few days ago, our Probat GG45 roaster has undergone a complete renovation all week long.

Our original intention was to replace a small crack, but we figured the best idea would be to overhaul the entire machine treating it like a classic car that needed some tender love and care.

For those who have stopped into the Capitol Hill café over the past couple of weeks, the hard work by our engineers was probably apparent, as they moved pieces of the roaster around to complete the job.

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With the rebuild comes a new chapter for our roaster, which is why we decided to share  a bit more about this historic machine.

Built in the 1930s before the Second World War, this classic roaster turns out an incredible 3,500 pounds of coffee each day, with 80-pound batches roasted at just the right temperature in the cast iron GG45.

While Vita is using the Probat machine for its single origin, organic coffee now, it actually began its Italian coffee roasting days at the famous Caffe Trieste located in San Francisco’s North Beach, where beatniks like Jack Kerouac frequented for their morning coffee, no doubt helping them create during the days and nights.

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Making its way to Seattle and Caffe Vita in 1999, millions of green beans have been dropped into the drum of the over eight-foot roaster since, going through the incredibly detailed process of roasting and filling our roasting room with magnificent aromas.

A backbone of gourmet coffee in Seattle and around the country, the GG45 has provided traditional Italian roasting methods for over 75 years, and, thanks to the facelift it recently received, will continue to do so for generations to come.

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Featured Product of the Week: Vita Black Snapback Hat

| August 6, 2014

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Legendary rapper Jay Z might talk about wearing black on black on black, but he’s not the only one who can pull off the style.

That’s why Caffe Vita developed a new twist on the classic VITA snapback with this newer version, available both online and in our cafes.

With an adjustable snap on back to cater to any preferred size, this hat is stylish, sleek and brand new, so you’ll be the first on the block to wear it.

Whether you’re looking to add a new accessory to your skating wardrobe, or need shade from sunny summer days, the VITA black snapback is a stylish addition to any collection.

Get your VITA Black Snapback Hat in our Online Shop.

What We’re Diggin’ on August 5th

| August 5, 2014

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It’s very close to that time of the year again—football season.

As the Seattle Seahawks begin their quest to defend their Super Bowl title from last season, some of us around Caffe Vita are excited to see what the team does as an encore.

But with big things happening around here—like the complete rebuild of our 45 roaster all week long—there are plenty of things other than the old pigskin that we’re diggin’ on.

And for those who are headed to this weekend’s Doe Bay Festival, make sure to stop by and say hello to the Vita crew, as we’ll be selling coffee to help get each morning started.

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Rick Friel, Grocery Field Representative: “I’m diggin’ the fact that as of today, August 5th, I’ve been at Vita for 11 years! Thank you Mike for giving me a job within your company. I’ve met so many wonderful people  & have had so many great experiences because of Vita & the generosity of Mike and Liz. People at Vita are passionate and caring and genuinely enjoy being here. I appreciate each and everyone of you & your hellos mean a lot. It’s been fun & it still is.”

Skyler Locatelli, Sales Rep: “I’m diggin’ all things DOE BAY. DOE BAY, DOE BAY!”

Beth O’Brien, PR Coordinator: “I’m diggin’ the Chvrches show this Thursday at the Showbox, can’t wait to see them live!”

Mark Edington, Driver, Portland: “I’m definitely diggin’ on taking advantage of all the wonders the Northwest has to offer and floating in the rivers and lakes as much as possible. Also, I’ve been listening to the new Shabazz Palaces and Parquet Courts while delivering the coffee. And I really dig the A/C in the delivery van.”

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Ian Beckwith, Production: “I’m diggin’ Marty Curtis and his crew busting ass on the 45 kilo roaster. Giving us a chance to learn about our roaster inside and out.”

Jason Atteberry, Warehouse Manager: “I’m diggin’ the progress that Marty and his crew are doing at Vita, and that my mom will be in town to see an amazing production and roasting crew doing their thing! Go team Vita!”

Nick Dimengo, Content Creator: “I’m diggin’ on Seattle! Running around and seeing the many sights and scenes this gorgeous city has. I’m also all about football being back, there’s no better time of year to be a diehard sports fan than now.”

Charlie Holloway, Portland, Sales Manager: “I’m diggin’ Common Grounds Coffeehouse!  Currently serving Caffe Vita Brazil Rancho Sao Benedito as their featured single origin. Stop in and say hi to Gus or Amber in the morning or stop in for an evening event. Comedy open mic night on Wednesday!”

Something you need this week: Vita Black on Black Snapback—Hey, if Jay Z can wear black on black, so can you. (Buy Here)

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