Tag Archives: Sasquatch

Caffe Vita (Somehow) Survived the 2014 Sasquatch Music Festival

| May 30, 2014

The Caffe Vita team. From L-R: (Shawn Jennings, Nick Dimengo, Ross Beamish, Erin Bednarz, Wendy, Max McLoughlin, Pearl Nelson).

We’d be lying if we said there weren’t some serious perks about working at Caffe Vita.

Sure, getting free coffee every morning, working at a prime location in the heart of Capitol Hill and having people ask us about the lifestyle that Vita has is great and all, but it’s even better when we get a chance to share that with thousands of strangers who quickly become our best friends for a few days.

And, for any of those who saw us or visited the Vita tent at Sasquatch! Music Festival last weekend, you know we did just that.

Since we like to be one with the people, seven Vita employees from different departments packed up two vans, bought over $800 worth of food, set up three pop-up tents and handed out hundreds of cups of cold brew and Georgetown Brewing Company’s beer for those in the general admission camping area.

What happened next? As you’d probably imagine, absolute madness—which is why we’re letting you relive it all right here.


The Vita tent and campsite prior to the madness.

After making the three-hour trip from Seattle to The Gorge Amphitheater, we did our best to claim as much space as possible in order to have the most bitchin’ spot for fans to visit.

Thankfully, event security didn’t notice us throwing some serious elbows to fight for the little extra feet to make sure we could accommodate those stopping by over the course of the weekend.

Setting things up, our Vita camp got right to the cold brew and Georgetown beer, playing various games of cornhole against other campers and blasting music to get the attention of those around us.


A classic photobomb from Vita’s Ross Beamish on some Caffe Vita fans.

Of course, it didn’t take long for people to notice where the party was going to be all weekend, as the crew instantly met our neighbors, handing out a few hats and stickers as a thank you for letting us do our thing—so major props to Tyler and Shaun for their kindness.

The first night consisted of a fairly low-key, hang session which included some tunes and team building amongst us Vita folks. Let’s face it, music festivals are marathons and not sprints, so we were just pacing ourselves for the main event.


From L-R: (Vita’s Erin Bednarz and Ross Beamish cooking breakfast, the finished product and Wendy chowing on the grub).

Waking up Friday morning, Vita training supervisor Ross Beamish made our team and visitors to the tent breakfast, blasting music to get their attention and instantly seeing one cold brew keg disappear in less than an hour.

Quickly realizing we had to pace ourselves with the generosity of cold brew, we decided that pulling a 9-12 schedule for coffee was the way to go, but still focused on hanging out and getting to know people as they stopped by the tent, handing out stickers and snapping a few stranger selfies with them in order to make them famous—all for a Vita hat.

When it came time to head into the festival, the Vita crew found themselves at the main, Sasquatch stage, rocking out to Crystal Fighters as they brought the energy to the crowd.

It was still early in the event—with some people not even arriving at that point—and the place was completely flooded with fans dancing and singing the lyrics. If we thought differently before that point, we all knew it was going to be a good weekend after that.


From L-R: (De La Soul’s Pos, Monk Wordsmith of The Physics and De La Soul’s tour manager showing their love for Caffe Vita).

As we split from one another, a few of us stayed to watch old school hip-hop clan, De La Soul, on the main stage, even getting the chance to sneak backstage to meet the band—who proudly showed-off how much they like us, too—while a few others went to see Night Beats on the smaller Narwahl stage.

Over the course of the day, Vita was well-represented at Cage the Elephant, Chance the Rapper, Phantogram, Raz Simone, Yelle and, of course, Outkast.

To say that the duo of Andre 3000 and Big Boi put on one of the most memorable performances of the festival would be an understatement.

Blending some of their classic songs together with a few of their own solo hits, the two showed everyone why they headlined the first night—because they know how to fucking perform.

The night concluded with 20-30 people marching back to the Vita tent for the first of many afterparties, where guests took photos with Vita, drank beer and rocked out with, well, you know.


A group of festivalgoers enjoy cold brew and shade in the Vita tent.

Running on just a few hours of sleep, Vita quickly found out that guests really wanted some coffee, with a few even stopping by the tent before the 9a start time for serving.

With all of us fighting some grogginess, we served up coffee and engaged with those who stopped by for the few hours before realizing we needed to, again, save some coffee for the remaining days.


Benjamin Verdoes of the band Iska Dhaaf performs a solo set in the Vita tent during Saturday afternoon.

Having some time to kill, Vita arranged a special, private performance by Benjamin Verdoes of the group Iska Dhaaf, who had played the day prior at the festival.

Bringing his personal sound to the tent, 10-15 fans laid back and let Verdoes serenade them with his lyrics and soft tunes.

With more than a few bands on the slate that Vita wanted to see, we marched into the festival to bands like The Growlers—who, yes, we tried to give a growler to—Violent Femmes, Band of Skulls, The Grizzled Mighty, Panda Bear and M.I.A.


From L-R: (De La Soul’s Maseo holding his Vita coffee, Vita’s Nick Dimengo with The Grizzled Mighty lead singer, Ryan Granger, Blake Anderson of the TV show “Workoholics” seems to like Vita’s sticker and Dimengo with singer Shelby Earl).

Each performance had extraordinary moments, with a few of them standing out more than others as the best of the weekend.

Finishing the night by seeing Tyler, the Creator, Vita—and other campers—were anxious to get back to the tent and blow it out with another afterparty.

No joke, the second we all got back to the tent, sweatshirts were changed into and sleeping bags were pulled over our heads, because we were all beat to shit from the previous two days and nights.

Miraculously, after a smoked salmon dinner by Ross, we thankfully all got a second wind, as more guests stopped by the tent to take part in the best party of the weekend.


A late-night party got a bit out of hand, as this photo of fans wearing Vita bean bags shows.

Cutting up coffee bean bags, Vita made it a priority for everyone who stopped by to slip one on for pictures, creating a pseudo photo booth for fans to pose for in front of our black and white sheet.

Looking around, it looked as if we were all at a Halloween party of people wearing the exact same outfit, drinking beer and talking about some of our favorite performances from the weekend to that point.

Vita’s own Pearl Nelson got on the mic and rapped for fans to dance to, with insanity ensuing until passed 4a—even after security came over and told us to keep it quiet once before.

As difficult as it was to wake up Saturday, the coffee gods were with us Sunday morning, as Vita pushed through the hangovers and lack of sleep to get some caffeine in them from cold brew to serve.


Caffe Vita’s Queen Anne barista, Sean serves the cold brew to a line of people at the Vita tent.

With a line forming as we were organizing things, guests happily talked about the night prior—which ended just a few hours earlier—as well as posing for pictures and hanging out with our crew for a few hours.

After some time to steady ourselves, we made our way to performances by Shelby Earl, Lucius, Cold War Kids, comedian Demetri Martin—which included a personal escort from backstage security after sneaking back—Banks, Rodriguez, Fly Moon Royalty, Kid Cudi, Parquet Courts, Portugal. The Man, Queens of the Stone Age and closing act, Major Lazer—who a few Vita folks were able to meet backstage and hand some coffee to.


The wild women of Lucius pose next to their favorite bag of Vita coffee.

Yes, you read that correctly, as hungover and completely low-functioning as all of us were, we found a way to make it to all of those shows.

With the word out that our fiestas from previous nights were better than a college house party, it went down till the wee hours the last night.

Going from 15 people to 25. Then from 25 to 40. And, finally, 40 to about 50, the Vita tent was overflowed with people who wanted to dance their asses off and send the festival out in good fashion.


A few visitors going wild in front of the Vita sign at the tent.

That all seemed to change when security came the first time…and then the second time…and, finally, the third time, while refusing to ever shut the party down except for a reminder to keep the music down.

With a few Vita fans feeling like family at this point in the weekend, a handful of friends stayed in the tent and hung out until 5:30a, with the sun providing the necessary light to see each other’s faces and keep us awake—which was probably a bad idea.


Caffe Vita—Last. Van. Standing.

A few hours after finally calling it a night, the Vita crew packed things up, gave out a few hugs and high-fives and, somehow, made the trek back to Seattle.

12 hours of sleep in four days, using the front seat of a van as a bed and then getting stuck in a three-hour traffic jam might not sound like a great weekend to some. But those are people who didn’t come to Sasquatch with Vita, because it was fucking killer as we definitely left our mark for all the festival to see and hear.

To see even more craziness from the #VitaSasquatch trip, check out our Tagboard which features TONS of content—and make sure to tag yourself and us if you have some to add.

What We’re Diggin’ On May 20th

| May 20, 2014


It’s Sasquatch! week, and since we’re big music fans over here at Caffe Vita, you can bet your ass that we’re stoked to get ourselves up to The Gorge this weekend to dance wildly to some of our favorite bands.

And if you’re going, make sure you track down our tent to hang out, as Vita will be well-represented and will surely have some of the best dance moves at the event—OK, maybe not?

Either way, keep reading to see what’s going on in the secret and true life of Vita, as we give you a few of the things that we’re diggin’ on this week.

Erin Benarz, Customer Service Rep: “I’m diggin’ on Sasquatch this weekend! (duh)—particularly seeing Band of Skulls, Parquet Courts and Tune Yards, and trying to get them to hangout with Vita at some point.”

Shawn JenningsDigital Media Manager: “I’m diggin’  A-Frames & El Caminos while listening to the soundtrack to Jason Baffa’s surf documentary, One California Day.

Gretchen Hackler, Marketing Manager: “If this fat cat isn’t enough, than I guess I’m diggin’ this article by VICE on skateboarding in the GDR during the ’80s.”

Reese Umbaugh, Manager, Capitol Hill: “I’m diggin’ on that RuPaul’s Drag Race finale, man! I’m in love with Bianca Del Rio. #CrownTheClown”

Ross Beamish, Head Trainer: “I’m diggin’ on making cold brew for Tavern Law to feature in a cocktail. I’m also loving new music by Amen Dunes.

Rick FrielGrocery Field Rep: “I’m diggin’ on a record-breaking fundraiser for Broadview Thompson K-8 elementary school, bringing in over $113,000. Vita was on the silent auction and killed it!”

Kathy Murphy, Accounting/Finance Senior Manager: “I may be an unimaginative accountant—so these things come awfully slowly to me—however I do frequent one of our customers, Fuel, almost every weekend.”

Derek KavanCustomer Service Manager: “I’m diggin’ watching Game of Thrones with homemade “ramen” soup and homemade kimchi. Dig? Dig.”

Nick DimengoStoryteller: “I’m diggin’ the fact that my employees are nice enough not to complain about my feet smelling awful while wearing my sockless, Vans top-siders. They’ve either lost the sense of smell, or are the nicest people I know.”

Something You Need this Week: Caffe Vita Snake Mug—Because everyone needs a favorite coffee mug. (Buy Here)


10 Things You Need to Know Right Now

| May 19, 2014

JAY-Z-Beyoncé-_RUN_.mp40999-e1400394296912-650x347Yep, it’s Monday.

And since you’re probably nursing a two-day hangover and need our coffee to help pick you up today, here are a few things that you should know right now.

Rather than let things get slow and boring, allow these to bring some spark to the first day of your week.

10. This whole Jay Z and Beyonce “Run” trailer is not real—but just a clever way to promote their summer tour.

9. 13 year old Jeffrey Miller knows how to use Vine better than anyone else.

8. Moving is the most miserable thing on the planet. From the experience our Storyteller Nick Dimengo had this weekend, it was a random he thought was worth sharing.

7. Here’s a sneak preview of the film Foxcatcher, which is already being touted as an Oscar contender for 2015—and it stars two actors you might not associate with the Academy Awards.

6. It’s Sasquatch! Week. Do you have what you need to survive the debauchery about to unravel?

5. Last night’s Billboard Music Awards unveiled a Michael Jackson hologram—which we’re still trying to figure out was dope or a little creepy?

4. Actor Matthew McConaughey found out that his neighbor in New Orleans was Brad Pitt. Naturally, Pitt welcomed his fellow 2014 Oscar winner with a brew—which McConaughey abruptly drank with New Orleans Saints quarterback Drew Brees.

Alright, alright, alright.

3. You can now buy your own cold brewing system from our Online store.

2. Lance Armstrong got a mega awkward Cards Against Humanity choice last night—and he tweeted it out quite beautifully.

1. Mike Law—Owner/Chef of Bourbon & Bones in Fremont—welcomed his first baby into the world this weekend. Stop into the store and congratulate him with some bourbon.

The Vita Escort – To Surviving Sasquatch! Music Festival

| May 16, 2014


If you’re a music lover in the Seattle/Northwest region, we don’t even need to tell you what next weekend is.

That’s because most everyone and their mother knows that the Sasquatch! Music Festival is going on at The Gorge Amphitheatre, bringing thousands of concertgoers to the Columbia River to take in some of the best music anyone could ask for.

With headliners like Outkast, Foster the People, Kid Cudi and Cold War Kids—among others—set to perform, Sasquatch! has been the main spot to spend Memorial Day weekend since 2002.

But with partying and jamming out comes (a small bit) of responsibility.

Since we want to make sure you don’t burn yourself out too early in the weekend, Caffe Vita’s giving you the must-know survival guide to have the fucking time of your life—and actually live to tell about it.

APTOPIX 2013 Coachella Valley Music and Arts Festival - Weekend 2 - Day 1

8. Water

Whether it’s a steamer of a weekend or nice and cool, you’ll need something to keep your ass hydrated through the long days and nights—so water will be your best friend.

There are water fountains scattered through the festival, but since they can be a little bit further than you’d prefer—and usually overcrowded—having a few gallons at your campsite is a must.

7. Sunscreen

Look, you don’t want to be that dude who spent the entire weekend going from Casper the Friendly Ghost to Sebastian from The Little Mermaid, so make sure you remember what your mama told you before going anywhere the sun will be beating down—wear your sunscreen.

You may want the rays hitting you to make you a little more cinnamon, but when you don’t protect yourself, it can turn into a serious issue by Day Two or Three because you’re so burnt.

6. A Friend

No one wants to be that guy who roams the grounds by himself, wearing the same clothes all weekend and not interacting with anyone else, so, to save yourself from being labeled that way, bring a friend.

We can appreciate your independence and love for the music, but it’s not quite the experience when you roll solo to something like a music festival.

Plus, you’ll want a drinking partner and someone to vouch for how you really got backstage, right?

5. Little Cash

Sasquatch! is not the W Hotel, and if you think it should be, you should probably cancel your trip now.

On top of not shelling out cash to have all the luxuries we’re normally so accustomed to, don’t even bother bringing much cash into the grounds, as everything you should need you should bring yourself.

Water, snacks, shelter, heat, alcohol, etc.; it should all be on the top of your list of things that you’ll provide for yourself, rather than overspending at the venue.


4. Shades

All those #Selfies that you’ll be posting with newfound friends have to look cool, right?

Seriously, though, wearing some cool-ass shades will not only help keep the sun out of your eyes, but, make them unique, and they’ll be an instant conversation starter for meeting new folks.

3. Headphones

You’re probably wondering why in the hell we would tell you to pack a pair of headphones when you’re already going to be surrounded by music for three days straight, right?

No, we’re not crazy, we’re just thinking logically with this one.

Rather than hear the noise from the stage or confined campgrounds while you’re trying to sleep/nap, give yourself the option of listening to something that will help tone that unwanted sound out by popping in some headphones.

2. Beer

Sasquatch! is all about the music—but it’s also about having fun.

Do we really need to explain why packing more than a few cases—or just bringing a keg—is necessary?

Unless you’re under the age of 21, we shouldn’t need to tell you why alcohol is a must-have—even if it’s only to get you to dance in front of strangers.


1. Coffee 

Come on now, our coffee matters, so of course we’re going to tell you to recommend packing some of our different varieties.

For all the boozing you’ll be doing and the lack of sleeping you’ll get, something needs to help cure you lack of functionality—and that’s where we come in.

Plus, here’s a little insider tip, Caffe Vita will be camping out at the event, so come find us to drink some coffee, beer and shoot the shit.